Our work with Art of Joy began by helping them define who they are, who they’re for, and what makes them stand out in Cedarburg, Wisconsin. We collaborated closely with their team to create a solid foundation for the brand, which included identifying their target audience, crafting a clear brand statement, and establishing a unique brand personality.

With the brand foundation in place, we confidently turned our focus to creating a visual identity that reflects Art of Joy’s essence. The visuals we designed speak to the brand’s personality and the experience they want to offer their guests. The logo is versatile and scalable, ensuring it looks great across all mediums. We chose fonts that blend creativity and fun with a sense of stability and consistency. The vibrant colors bring the energy of the space to life, while textures inspired by the building’s historical nature help ground the brand in its location. Our goal was to connect the brand to its environment, all while highlighting the fresh, exciting energy that Art of Joy brings to the community.

We started the branding process before the physical space was built, so watching the identity come to life within the actual interior design has been incredibly rewarding. The completed space beautifully complements the brand, setting the stage for Art of Joy to flourish as a one-of-a-kind gathering spot in Cedarburg, Wisconsin.