This campaign for Crisp & Green showcased the brand’s commitment to the health and wellness of local communities and business owners. It aimed to engage both new and existing customers by highlighting specific neighborhoods and the businesses within them, reinforcing the brand’s investment in the community and building brand awareness.

A key element of the campaign was offering free fitness classes at Crisp & Green franchise locations, allowing people to connect with their neighbors, meet local business owners, and enjoy healthy, nourishing food. To communicate this, we created visuals and content featuring local business owners teaching classes and enjoying their favorite Crisp & Green products, whether it be a rice bowl, salad, or smoothie. These stories were shared both in-store and online through signage, artwork, and social media spotlights that promoted community involvement.